SEO Plan

Basic SEO Plan includes the following:

Project Initiation Report; this includes opening the communication channels, identifying the communicators mode/ etc. Team introduction, Introduce Search Engine Marketing in detail

Site Analysis Report: This includes analyzing the client site for: Site Overview, Home page stats, to check the Links and indexes at time of project initiation, is the Page Design/s marketable, is the content on pages good enough for conversions, do site follows what Search Engine usually likes.

Competitor analysis, how they are performing so to understand the basic required thrust for Optimizing the site

Understanding client business, Services and products

To do keywords Analysis, touching the extra mile effort to bring up most relevant keyword list

Adding keywords on pages, optimizing Meta Tags Titles, descriptions and keywords

To identify pages for Text optimization

Implementing proper Site map and navigation scheme

Spotting problematic areas which Search Engine generally avoids and dealing with frames, flash and script languages

Doing Directory submissions, starting with main and open directory, category wise submissions

Reciprocal link generation with sharing value based links, following the links stats and maintaining it

Plan 2
Intermediate SEO Plan includes a proper step-wise procedure for better efficiency. It involves:

Step 1-Project Initiation Report
This includes:

A welcome Note
Introduction to Project Manager (experience, qualification (if) – for trust building)
Mention the scope of project
Introduce SEM
Communication details, like, email id’s, Chat messengers, phone numbers,
concern relation manager/personnel, call time etc.
Process flow


Step 2-Initial Site Analysis Report
This includes:

Site Overview
Nature of business
Home page
Site Dimensions, number of pages
Product/Services categories
Phrase-Specific Pages
Keyword Density
Google PageRank
Yahoo
Link Popularity
Positioning with respect to SE’s
Identifying Page Characteristics: Frames, J Scripts, Dynamic pages etc
Site Map/ Navigation Tracking
Analyzing internal links, broken links etc
Content Review (Only with reference to Optimization Procedure)
Page Design – Is the page Marketable
Checking Relevancy
Projections: give idea to client when he can expect results/activity wise
Conclusion/Summary

Step 3-Recommendations
Analysis Report is immediately followed by the Recommendations Report and is
supported by the Detailed Analysis Report.

Step 4-Project Plan for SEO Implementation
According to the Detailed Site Analysis, Recommendations, SEO team outlines the
project plan. It includes:

Project Component Time Esitmation

1) Keywords Analysis As per Site Dimensions
2) Competitor Analysis One Day
3) Initial Traffic Analysis One Day
4) Directory Submission to Major ones One Day
5) Dealing with Recommendations As per Plan/Site dimensions
6) On Page Optimization Implementation As per plan/recommended/dim
7) Link Building Campaign Ongoing Process
8) Optimize Text As per site dimensions/plan
9) PPC Bid Management (as per scope of project) As per project scope
10) Newsletter Campaigns Management
(as per scope of project) As per project scope
11) Blogging (As per scope of project) As per project scope
12) Usability and conversion As per Site Dimensions/plan
13) Analyzing Logs Ongoing
14) Monthly Progress Reports Month Ends

Step 5-Implementation of Planned Project Details

Keyword Analysis
KWA as per first approach -- As per site pages, services/products
As per client business recommendations
As per SEO point of view -- traffic, intitle, competition, etc
Page wise Keyword Analysis
KWA using SEO tactics -- spellings, small/caps, stemming, keyword combination,
removing ambiguity, KEI analysis, singular/plural, etc.
Preparing final keyword list.

Competitor Analysis
Site wise analysis
On business basis
On demographic
SEO point of view, Links, Indexed Page, Positioning on Different SEs.

Initial Traffic Analysis
Request for log files or any software
Traffic Initial Status with respect to Search Engines
Reporting (ongoing--monthly in MPRs).

Directory Submission to Major Ones
DMOZ, Yahoo, Google and MSN
Paid Submissions (if applicable)

Onpage Optimization Implementation
Meta & Description Tags
Navigation, Sitemap
Text Optimization
Page Maintenance (Ongoing)
Links
Placement of different objects/options etc.
Page updations as on requirements

Link Building Campaign
Reciprocal Links
Process of explanation
Monthly links update--reports through MPRs
Directory Submission
Category wise, as per business importance
Suggestions for paid submissions (subject to client recommendation/interest).

PPC Bid Management (as per scope of project)

Newsletter Campaigns Management (as per scope of project)

Blogging (as per scope of project)

Affiliate Program (as per scope of project)

Analyzing Logs

Usability and Conversion (it includes a meticulous eye on all details)

Dealing with Search Engine advance nature/changes
Dealing with New Search Engines, updates versions, beta versions
Implementing SEO Advance Strategies
Localized SEO (as per applicability of project scope)
Multilingual SEO

Step 6-Monthly Proegress Reports
Monthly Progress Report
Traffic Analysis
Report on Link Building status
Reports for Newsletters, Blogging, PPC, etc (as per scope of project)
Recommendations for next month

Step 7-In House Project Review
Project Manager prepares Review for in-house usage and, Client Relation Manager.
Project Audit
In-house Planning and Implementation for project handling as per Audit.

Plan three

Site Analysis
Competitor Analysis
Site Overview
Nature of business
Home page
Site Dimensions, number of pages
Product/Services categories
Phrase-Specific Pages
Keyword Density
Google Page Rank
Yahoo
Link Popularity
Positioning with respect to SE’s
Identifying Page Characteristics: Frames, J Scripts, Dynamic pages etc
Site Map/Navigation Tracking
Analyzing internal links, broken links etc
Content Review (Only with reference to Optimization Procedure)
Page Design Is the page Marketable: Checks
Checking Relevancy
Projections: give idea to client when he can expect results/activity wise
Recommendations Analysis Report immediately to be followed by Recommendations
Report, supported by detailed analysis Report.
Project plan for SEO Implementations According to Detailed Site Analysis,
Recommendations, SEO team shall outline the project plan.
Some Keyword Checking Tools: TheDowser--Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords Optimization Tool, log file analyzer, conversion tracking and optimization tool.
Click , for some really useful SEO tools.

Keyword Suggestion Tools: A handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it's searched for, as well as get suggestions for alternate (but similar) keywords.

Keyword Ranking Tool: This utility can be used to check search engines for keyword ranking and track search engine ranking for your various keywords over time, which, as you probably know, is critical when doing search engine optimization.

Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well.


Tracking and analyzing logs of sites, to give you clear view of visitor movements

Sending you Daily Status Report of your project work done details

Sending Monthly Progress Reports which includes Month Progress Report about what has been done, Traffic Analysis, Report on Link Building Status and Recommendations for next month.

Get Suggestions For Phrase: Brought to you by Digital Point Solutions

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