Strategy, Tactics and Google define

Some time ago I have introduced in this blog "Integrated Marketing Communications Strategy", a new approach, a new contribution. Marketing prof. late have the same question with strange answers :

a same question was posted some time ago...i gave this answer that was
accepted by the one posed the question! hope that it will help u too!IMC
presents the concept of integrated philosophy/way of thinking which governs all
the business tactics of communication (advertising, sales promotion, public
relations). In other words, all the approaches in order to communicate a message
whether this is via advertising, or sales promotion or public relations, must
rely on the same axis of communication. Starting from the needs of the customer,
all the different actions of creating and implementing the communication
strategy are harmonised under the same concept (with a unified voice, unified
message), in this way the final consumer will have a unified perception for the
product or service and will be motivated to take action (trial or re-buy of the
product)in simple words, IMC means exploiting all the means to promote a product
from formal advertising to arranging interviews and press conferences in order
to activate positive publicity! IMC may even include handing out leaflets or
exploiting word of mouth!
SOFIA

For dummies, I suppose, strategy is tactics! Again two opposite words in the same definition.
Luckily, the Google define function is working so, my opinions is, in the cases like this think "machines know better".