Bloggers Vs Internet Marketers - Which One Are You?

What is the fundamental difference between a blogger and an Internet marketer? Is there any difference at all to begin with?

Since I had nothing better to do today, I decided to take the risk of being flamed by hate mail by telling you exactly where the line is drawn. While these are examples from the extreme ends of the online publishing spectrum, I believe you'll see my point by the end of this article.

Nowadays, almost every Internet marketer I know has a blog. However, none of them like to be called a blogger. Most bloggers on the other hand think they're Internet marketers. Those poor misguided souls.

Here's what fundamentally different between a blogger and a real Internet marketer making a living online:

1) Living on Search Engine Traffic

The most obvious trait I've seen in a blogger is their over-reliance on search engine traffic. In fact, probably the only way they know of getting visitors to their blogs is by getting a "degree" in Google, and spending all their time trying to please Big-G.

Internet marketers on the other hand see search engine traffic as just one component of their entire marketing campaign. They have access to a wider range of tools such as articles, joint-ventures, pay-per-click advertising and email marketing to mention a few. They have the knowledge to use them and they do so regularly.

2) Lack Of Control Over Their Mailing List

Another common trait of a blogger is the dependence on RSS subscription services like Feedburner to build a database of potential customers. they're content with the fact that by doing this they will never be able to send messages to their loyal readers other than what they post on their blogs.

When you get to a blog maintained by an Internet marketer, instead of seeing a "Subscribe by Feedburner" form, you'll see a "special offer" or reason to optin, followed by a customized form using Aweber or a similar service. By doing this, the Internet market captures the full details of his visitors and is free to send them emails that were never intended to be published on their blogs.

The Internet marketer also analyzes his list to determine their interests, and provides more value based on this findings. He masters his list and knows that they're his most important asset; not the blog.

3) Reluctance on Promoting Affiliate Products

I've seen so many bloggers state "That's my affiliate link" right after they post it on their blogs. It's almost as if they're afraid of their readers finding out that they somehow benefit by putting that link up. They feel guilty making money from others with an affiliate link, so they clearly brand it as such.

The Internet marketer however has no issues with this. His job is to promote products he feels will benefit his market, and he is not afraid to get paid for it. In fact, the Internet marketer EXPECTS to get paid for his efforts, or he doesn't bother doing it at all.

4) Just Publishing Vs Real Marketing

Most blogger are publishers. They focus on getting content up, and then wait for people to come and chew it up. "Build it and they will come", says the blogger. You can't really blame them for taking that stand, because they lack marketing and advertising skills. They really have no other option.

Internet marketers on the other hand know that the marketing graveyard is filled with great ideas and excellent content that never saw the light of day. They know that they need to get out there and market themselves, their products and their overall brand in order to survive in the long term.

5) Limited Knowledge on Monetizing Traffic

Bloggers know of only one monetization method: advertising. The easiest is of course some sort of contextual advertising like Google Adsense or Chitika. Some even go for blog advertising networks and selling text links on their blog, but at the end of the day, they're still dependent of advertising dollars.

The Internet marketer has more tricks up his sleeve. He knows that advertising income is as stable as a melting glacier, and he diversifies his income by selling his own products or services on his blog. In fact, most of them don't even bother with contextual ads because they live much higher up the food-chain.

Let me just say that a true Internet marketer can make the same amount of money from 3 pages of his blog that the average blogger does with 300.

This article may disgust you (if you're a blogger) or may strike a chord in your inner melody (if you're an Internet marketer). Bloggers may say "Oh... but I get tons of traffic, I make money from Adsense and I'm doing fine. So what's the problem?"

The problem is that Internet marketing is a volatile business. By observing both type of individuals all I can say is that in the next few years, the blogger will still be blogging. But the blogs they write for will be owned by a savvy Internet marketer.

It's just the way it works!
Want to advertise online without spending a fortune? Get a blog.
If you're an Internet marketer, you need a blog, because:
* A blog helps your site to rank higher in the search engines; and
* A blog expands your customer base.

Blogs are often called social marketing tools, because they let you interact with your readers via comments and permalinks (see the glossary below.)

What's a blog? Get up to speed here:

* http://www.blogger.com/tour_start.g
* http://en.wikipedia.org/wiki/Blogs

Let's look at five ways a blog helps you to market your business.

One: A blog helps your site to rank higher in the search engines

In 2003, when Google bought Pyra Labs, the company which developed Blogger, the reaction was Huh? At the time, blogs were seen by most as online journals, primarily maintained by the demented and teenage girls.

How times change. In 2005, companies small and large are using blogs to promote their businesses. This is because Google and the other search engines love blogs because of their constantly updated content.

Blog often, and you'll get more visitors and a good search engine ranking.

Two: A blog expands your customer base – you'll reach people you could reach in no other way

A blog helps you to reach people you can reach in no other way because your frequent updates mean that you'll automatically get niche visitors – those people who have no clue about you or the product that you're selling, but who happened to type in a search engine query that mentioned words you used in a single post.

Those niche visitors can become buyers, and this means that you don’t need to struggle to get top listings in any search engine. Write (or link to) quality content, and your visitors will find you.

Three: A blog helps your site to differentiate itself

A blog is a form of stealth marketing. Therefore a blog doesn’t need to be about the products you're selling. A blog can be about any topic that you're passionate about. Blog about your passion, and mention – in passing – the products you're selling. You can also link to them, but don’t bother selling heavily – that's not what a blog is about.

Four: Like a diamond, a blog is forever

Although the most-visited blogs update often, some of them several times a day, that doesn’t mean that you have post more often than you can fit into your schedule. Your permalinks (see below) mean that since your blog items are standalone pages, they’re indexed by search engines in the same way that any HTML or other page is indexed – your blog items/ pages will continue to bring traffic even if you don’t update very often.

Five: A blog attracts new opportunities

A blog makes your business visible. Your stealth marketing efforts will attract the attention of people who may become joint venture partners, or who will have other opportunities for you.

The time and energy that you invest in your blog can bring results beyond your wildest expectations. Create a blog – it's your hardest-working, and most cost-effective online marketing option.

GLOSSARY:
Blog = Web log.
Permalink = permanent link, an URL for a single blog post.
Comment = blogs have a comments section, where readers can interact with the blogger and others.